It all started when a budding young athlete named Elliott Cole approached Jenrick and shared his long-life dreams and aspirations of becoming an elite triathlete. His goal was to eventually compete in the 2016 Olympics. Elliott’s passion for sport and his true determination and motivation to succeed inspired Jenrick (an award-winning UK recruitment consultancy) so much that they decided to give him a chance opportunity by sponsoring him.

Helping Elliott to “maximise his potential” in the sport, perfectly aligned to Jenrick’s own objective of helping candidates to “maximise their own career potential.”

Whilst following Elliott in his intense training programmes his story has created an exciting platform to bring forward this brand new website and podcast entitled ‘Maximise Your Potential’ to help like-minded people maximise their own potential in their career, life or business.

As well as documenting Elliott’s progress, we took the opportunity to profile and share the achievements and motivating stories of other inspirational individuals, which gave us the opportunity to meet Olympic Champions, Polar Explorers, Trans-Atlantic Rowers and Best-selling Authors, who all display exceptional self-belief, mental toughness and a desire to achieve!

The Maximise Potential website and podcast is Jenrick’s way of giving back to the broader community by offering an incredible variety of unique coaching and mentoring resources.

We hope you enjoy the wonderful variety of articles, videos and podcasts available through this website!

About the Author

Hi, I'm Tom Burkinshaw, I co-produce the Maximise Your Potential Podcast and Website and my goal is to help as many people as possible be successful in life, careers and business, by offering free coaching and mentoring through a series of unique interviews from inspiring people who all display exceptional self-belief, mental toughness and desire to achieve. Thank you for taking the time to visit Maximise Your Potential!