Transcript: Elliott Cole – ‘My first full season in triathlon’ (Max #16)

Here is another motivating interview with Elliott Cole, our aspiring triathlete as he talks in depth about how what it was like for him to compete in his first season in triathlon, helping other people maximise triathlon success and be successful in life.


Kevin: Welcome to Maximise Potential the podcast to educate and motivate through a range of original interviews designed to help you maximise your potential.

Hello and welcome back to episode 16 of the Maximise Potential Podcast. Today we are back with the man that started it all actually Elliott Cole our triathlete. Really, really looking forward to today’s interview. We are hooking up again with Elliott at the end of his first outdoor season in triathlon. He gives us a real review of how the season has gone and talks about the finally, the grand finally two events that he took part in this summer. And I have to say I mean it has been a couple of weeks, I recorded this interview a few weeks back and when I was just going over it again just refreshing myself with it I had forgotten about how much excellent information Elliott shares with us all today. So I really hope you all enjoy this interview and just here it is. Elliott Cole triathlon there we go.


So everybody we are back again as we always like to be with Elliott Cole our aspiring triathlete who we know undoubtedly is going to represent GB at some time in the near future with the amount of progress he is making. But I am sure you will remember that when we left off last time Elliott had two huge London triathlons that he was about to compete in, he had set himself some pretty hard core goals as well that he wanted to achieve and he put it out there on this podcast. Which you know I have to take my hat off to the guy he didn’t keep his goals private but he put them right out there. So I think let’s get straight on to it. Elliott thank you as always for coming back and seeing us.

Elliott: Good to see you.

Kevin: Come on tell us how did it go those two huge events.

Elliott: Well it has been a character building couple of weeks lets put it that way. Didn’t quite go to plan. Wasn’t what I had hoped for. Hyde Park was like I said in the podcast previously a massive event it is on the 2012 Olympic venue, it is the same course that they are going to be using so you have got athletes from all over the world coming over to represent their countries and kind of set the groundwork for a couple of years time.

Kevin: Yeah I mean I managed, I was watching it on I think it was Channel 4 was it on, Channel 4?

Elliott: It was on BBC, BBC One.

Kevin: It was BBC was it and I remember seeing, the people that were coming through, it seemed that every elite athlete you could imagine was on that field.

Elliott: Yeah absolutely everybody was there. So yeah I was really looking forward to it. I had some solid training on the build up to the race. Got there the race morning it was absolutely torrential rain on the Saturday night so conditions we were setting out at 06:40 on Sunday morning so it was absolutely sodden still. There was puddles all over the bike course. Swim went absolutely fine came out on the back of the lead pack. There were a couple of Portuguese guys that pulled out I would say about three minute lead over the rest of the field on the swim alone.

No problems on the swim headed out on to the bike and literally on the first of the five laps I had a little crash hit one of the puddles that was still there and like I think there was about 50 or 60 fairly big accidents there over the course of the weekend on the bike course.

Kevin: Oh wow.

Elliott: Just because it is quite, it is not a particularly technical course but there is quite a lot of corners to it. So there is no hills or anything like that it is really, really flat a nice fast course. But there is quite a lot of quite tight turns so when you are kind of banking the bike over at speed a puddle literally with the thin tyres it doesn’t take a lot to kind of send you on your way.

Kevin: Oh no.

Elliott: So that was my first crash of the yeah. It wasn’t anything kind of to major it was literally just an off and on. Got back on a bit of a cut on my leg and that was about it. Finished the rest of the bike course.

Kevin: What did that cost you in terms of time when you came off?

Elliott: I think time wise it is probably only a couple of minutes but it is the mental side of it that you are now back on the bike and you get to that corner on the next lap and then it is kind of oh what did I do last time how should I approach it this time. So mentally I think that is kind of more important than the actual time that you loose in the crash itself.

Kevin: Yeah so all of a sudden instead of going 100% into it on all those future runs you probably going 70 or 80 because you are thinking oh god is it going to happen again. Okay.

Elliott: Yeah start to doubt yourself. But yeah got the bike out the way. No other problems apart from it is quite off putting when you are seeing people come off and there were some huge, huge accidents and at one point they had to stop one of the corners while the marshals cleared the water away. So kind of that was a bit of a bizarre situation. But I headed out on to the run afterwards. Absolutely nailed the 10km in 37 minutes so with a bit of fire in my belly.

Kevin: I was going to say that sounds pretty fast.

Elliott: A bit of a point to prove and ended up finishing eleventh so just outside the top ten – 2hr 18min. Three minutes off of my golden window.

Kevin: Three minutes and you have already said that the bike physically cost you at least two minutes just coming off and getting back on. With all the momentum you lost as well so you would have nailed your 2 15.

Elliott: Yeah quite comfortably I would have thought. I think my target time for kind of my 10k was absolutely perfect but the target time for the bike was like four or five minutes kind of slower than what it should have been. So that would have put me minimum top five. So yeah character building to say the least.

Kevin: Yeah, yeah that is another way of saying you were absolutely probably gutted.

Elliott: Yeah I was not a happy bunny after the race but it is one of those things that you come away from it and it is an absolutely fantastic event. They are so well organised. 1000s of athletes there. You are kind of looking around and there is all the elite guys that are racing later on that day and it is kind of awe inspiring to see the kind of atmosphere that is building up ready to watch these world class guys.

Kevin: I bet, I bet it was. And did you see, did you see little things for example just how they warmed up or prepared. I mean the fact was you were finished by them so you were able to just literally as you say soak up the atmosphere see what is going on. Were they little things that you even picked up just from watching these guys.

Elliott: Yeah, no that’s a really good question because it was quite interesting because I actually had to go and sign on on the Saturday ready for the race on Sunday morning. So I had to go and sign on and get my race numbers and paperwork and all the elite guys were there, that were racing on the Sunday were there on the Saturday and they were out on the bike doing sort of 40 – 50km rides the day before a race. And I am always the one, I have a really chilled day the day before a race, loads of stretching, maybe a kind of little tempo run and that’s about it. But then you see these kind of world class guys and they are doing training sessions that I wouldn’t kind of turn my nose out during the week. So no it was really interesting to see some of the kind of techniques that they use.

Kevin: I mean we were talking actually weren’t we just last week about how much you have, you said you have lost about a stone and a half this season.

Elliott: Yes, yeah.

Kevin: And it was funny actually looking at the pictures that you are uploading now in comparison to the picture that you uploaded from the London triathlon last year.

Elliott: Yeah there is a huge difference.

Kevin: Yeah you look a very different person. But I mean when you look at these guys do you feel as though physically you are actually resembling these guys now or are they looking even different to you or how does it?

Elliott: Triathlon is a funny sport if you look it takes all shapes and sizes. You can look down the elite field and you have got people like Alistair Brownlee who world champion in 2009 and without being disrespectful he looks like a really young man, like kind of child like, there is nothing to him, he has got no muscle definition. He has got absolutely no body mass but his power is just absolutely insane. His run pace he just can’t be beat. And then you look at people like Manfred Aigner who is a German athlete and he is kind of 6′ 2″ really muscular quite a big guy and he is a regular podium finisher. So it is kind of, it is a really weird sport because if you look down the elite field they are just all shapes and sizes.

Kevin: See that is amazing because you can pick any other sport and pretty much everybody has to resemble a certain stature or have a certain physique. You look at sprinters they all look the same you know they are power houses. You look at swimmers again huge people you know whether it is male or female big physiques. And here you are talking about something that actually, and the reason I was asking the question, is what you are confirming is anybody can become good at this.

Elliott: Yeah absolutely.

Kevin: You don’t have to be a 6′ tall you know sort of athletic.

Elliott: No not at all you can be sort of as wide as you want or as skinny as you want it really does take all sorts.

Kevin: Okay so that was that one okay so you just finished outside your goal and that was only because of the massive puddles on the road. And then you moved on to obviously your anniversary event which was the London triathlon which as you have told me before is the largest triathlon in the world.

Elliott: It is indeed. Again another character building one. Again heading in to London some really, really solid training and like you say with it being the kind my birthday of kind of starting triathlon it was a year to the day that I foolishly got it in to it. I was really looking forward to the race. I knew the course or I thought I knew the course until we kind of got the race information and the pack and stuff and it had completely changed. Different bike course and a different run course to last year. Which is kind of interesting because at least years event the ExCel Centre where it is held was under construction they were finishing off one of the wings so they had to kind of set the course around the bits that they can use. Whereas this year it was all kind of finished so there was a completely different run course. And again it is an awe inspiring race because there is 13 – 15,000 people compete over the course of the Saturday and Sunday. And that is from juniors that do these super sprints and they are kind of 14, 15 years old.

Kevin: Ah excellent.

Elliott: Right up until the Olympic distance and there was actually an ultra Olympic distance this year which was slightly longer. So over the course of the weekend there is about 15,000 guys out there. So when you get into transition its, it is just carnage. There is bikes as far as the eye can see. It has got the worlds largest stripe on expo so there is kind of massive brands from Sun2 to Axis and Mizu and people like that. All there demonstrating their latest products and things like that all there demonstrating their latest products and things like that. So for anyone that is remotely interested in triathlon it is definitely something to go to even if you are not racing because you can pick up some bargains at the show and just go and see the kind of foray that it entails.

Kevin: And often with these things have they got workshops and seminars and things actually going on in ExCel and various other things.

Elliott: Yeah like I say with the people that go with the different brands and manufacturers and stuff like that they have all got their new kit there and things like that. So there is a kind of real kudos about taking new products there to launch and things like that. And there was actually a new road bike there which I was chatting to one of the guys that I went with that was £11,000 and to look at it you wouldn’t know. I walked passed it the first time I saw it until the guy came over and said that is £11,000 that bike. And then you kind of look round it and it is just absolutely all eyes on the new kit and how can I shade a few minutes off here and things like that. So it is really, really good fun.

The race itself was tricky with it being such a huge event and the kind of numbers that take part what happened last year was they did smaller waves but really often. So there was waves kind of going out every ten minutes whereas they changed their tact a little bit this year and they had absolutely huge waves going off once every half an hour or 40 minutes. So when you are talking about a 1500m swim and you have got 5 – 600 people kind of heading for the same piece of water the first 100, 200, 300m of the swim are just chaos. And you kind of really have to think logically when you get into the water and warm up about where am I going to sit, how am I going to approach the first turn around buoy, what is the kind of different situations that could happen. You could get knocked and bumped and arms and elbows and things like that flying about. So I kind of got in the swim and I sat right on the inside of the first buoy because there was a rope of buoys on the inside. So my kind of mindset was that I would sit on the inside you cant come over me because there is nowhere to go because it is solid, so there is a rope with buoys there kind of marking the course out. So that was kind of my mindset initially and it worked for the first 2 – 300m it worked perfectly. I got to the first turnaround buoy right in the middle of the lead pack no problems at all. Headed round that first turnaround buoy and then got to the next one and just got absolutely clattered by I would say six or seven guys all coming over the top of me and things like that.

Kevin: So it was just literally cutting corners just.

Elliott: Just saving as much time as you can. And it is literally if you are in my way you are going left, right, over people, pulling people back. I had a few guys grabbing my feet which you kind of get used to with the mass start. You are used to people touching your feet but I have never had anyone that has actually grabbed a leg to kind of get some momentum which was kind of bizarre.

Kevin: Was that what they were actually doing, they were grabbing to almost pull themselves and give themselves an extra.

Elliott: Yeah so it is really, really, it is quite an intimidating situation. For people who are kind of looking to get into triathlon especially if it is your first event. With it being such a huge event a lot of people use it as, like the London Marathon, that kind of thing where it is a massive event and right I am going to give it a go and see how I get on. So I think it is kind of a shame because it gives people the wrong impression of how triathlon is. And all events aren’t like that. So with the kind of problems in the swim I got battered, pushed under the water, took on a couple of mouthfuls of water which in the Royal Victoria Dock where the swim is held it is literally just on the cusp of being safe for swimming. So it is not the sought of water you want to be ingesting. Didn’t think anything of it on the swim kind of carried on exited the swim at the back of the lead pack so kind of made my way back up through the field. Came out of the water felt fine the transition one went really, really well headed out.

Kevin: So even with all that stuff going on you still actually came out the back of the lead back so where do you reckon, you would have been right near the front then otherwise.

Elliott: Yeah I think there was a couple of breakaways. So there were a few guys that managed to pull away from the field but you get that in all, it doesn’t matter what event you are doing, so there was a couple of guys that pulled away but I would at least have been kind of front to middle of the main field.

Kevin: Okay great. So you hit the transition.

Elliott: Yeah hit the transition, wetsuit came off fine, headed out on to the bike, felt really, really good. I did the first I would say 5km on the bike and started to feel a little bit shaky, wasn’t really sure so I took on a couple of gels just to see if it was kind of fluids or sugar levels or things like that. Didn’t kind of shift it. Did another couple of kilometres and ended up eventually being unwell. Which isn’t kind of, it isn’t obviously ideal when you know that you have got another 30km to do and then a 10km run. I mean you wouldn’t be unwell at home and then go well I fancy a quick run and head out the door.

Kevin: Now hold on this is where you are being very polite. You threw up right.

Elliott: Yes, yep.

Kevin: Because I was just thinking back when you were saying unwell I was thinking hang on I remember reading something on the blog that was a bit different from this.

Elliott: Yeah I was sick on the bike in true kind of triathlon style I didn’t stop I just motored through and carried on going.

Kevin: Oh nice I hope someone wasn’t over your shoulder at the same time.

Elliott: To be honest I didn’t look, I didn’t look for passengers.

Kevin: Oh god so all of a sudden it was just literally all that water, that disgusting.

Elliott: And it really is when you look at the Royal Victoria Dock and you see, when you see the start of the triathlon swim it is like a washing machine effect you get the white waves and you get the arms and the legs and the elbows and when you look at the Royal Victoria Dock the waves aren’t white it is that bad. Yeah so the water is putrid and it must have just upset my stomach and yeah eventually as you say I was unwell.

Pushed on for the rest of the bike, felt okay, I didn’t feel too bad because with the bike being it is kind of relatively low impact and there is no kind of movement of the upper body and things like that. I did the 42km bike course in an hour and one minute which was really, really solid time.

Kevin: Really so even with everything again everything that went on you are still hitting sort of times that you would actually anticipate that you would hit normally.

Elliott: Yep. Yeah so I was really, really pleased with the bike. Came off felt really good headed into transition and the minute my feet hit the floor I just didn’t feel right, I just couldn’t get a rhythm, I couldn’t pick up any pace, my run technique was just all over the place.

Kevin: And that is your strongest discipline.

Elliott: Yeah and I was absolutely distraught like you say because my run has always, throughout the course of this year it has been the one area where if I have a bit of a shaky swim or a bit of a shaky bike I know that I can nail it on the run and pick the places back up. So getting off the bike and having no legs and kind of feeling everything churning around in your stomach and stuff like that it was horrible. I was absolutely gutted. But I headed out on to the run course, did the 10km and it was the hardest run I have ever done. It is the closest I have come to calling it a day during a race throughout the whole of the year.

Kevin: Talk about that then because I mean yeah I know what that feels like I mean we have all been there at various times where you are you know participating in a sports event or even whether it is a work or whatever it could be and you are thrown so many curve balls that you feel that white flag, that white flag just wants to come out, you want to wave it and you just want to say sod it I just want to step away I have had enough of this. But you didn’t, come on how did you push through that, what is going through in your mind?

Elliott: I think initially for the first it was basically the run course was 2.5km laps and there was obviously four of them. So when I headed out of transition I got to the first dead turn after 1km and 1.25km and thought right this isn’t going well. But luckily there was water stations half way between each lap so you could get one glass of water on the way up and one on the way back. So for the first lap I took on about four glasses of water and thought right we’ll see how we go now. Didn’t feel any better after kind of heading on to the second lap and then the kind of head noises started look you are not going to get through this, you need to pull up this is silly you are not going to hit a time and kind of all these things. But with the run course at the London tri with it being such a huge event the crowds are massive, the run course is lined the whole way and you have got family and friends there, I had kind of ten people that came to support me because it is a local race. So I had my girlfriend and my family and loads of friends there. And it is just you don’t want to let people down. So you have got these people who have come out to watch you race, you have got all these family and friends from all the athletes there cheering you on. I have got my name on all of my race kit and obviously the Maximise Potential logo and things like that so you get some real support because people are shouting your name because they can read it and things like that. so it is kind of once you hear someone say ‘go on Elliott’ you have never met them, you have never seen them, you don’t know who they are, I couldn’t pick them out of a line up it gives you that kick up the backside to think right I have got to finish this, I cant pull over and call it a day.

Kevin: And do you find that all of a sudden then the mind just focuses on that positive message and all the negative stuff boom is gone?

Elliott: Yeah absolutely. And the thing is like I say with it being such a big even that was a regular thing. It wasn’t one person every lap it is literally every 100m you have got someone saying ‘go on Elliott, go on Cole’ and things like that and it really does give you the motivation to kind of push through it and get finished.

Kevin: That’s good to hear because I mean that is realistically of the chats that we have had throughout this summer that is the first time that you have really been challenged like that. And not through any of your own fault but just circumstance. You know played against you and it would have been very easy, and this is where, this is the key thing about what Maximise Potential is all about and when you talk about the interviews that we have done with Pen Hadow and we talk about the interviews that I have got coming up with Greg Searle the Olympic rowing champion, with Binnington Norris the lady that is the youngest Britain to ever have climbed Everest. And it is these little moments that are the difference between whether someone does push on or whether they actually do say, I don’t mean this to sound in a disrespectful way, but whether they stay in the masses.

Elliott: Yeah no absolutely it is a really, really valid point and I think some of the kind of content that we are getting on the Maximise Potential site now from people like Pen is like that is another motivator for me through a hard training session and things like that because you look at these people albeit all walks of life, all different industries that like you say have reached the absolute pinnacle of what they can achieve in their given subject be it business or sport. And like coming back to triathlon if you look at people like Chrissie Wellington who is the triple Ironman world champion and at times if I am having a hard training session I will look at myself and I am like what would Chrissie do, if she is having a bad day I wouldn’t have thought she has got to where she has got and she has broken world record after world record through going – not feeling 100% today I will call it a day.

So like you say kind of pulling on those kind of interviews and things like that and reading articles from people that have achieved so much is a real motivator.

Kevin: I can understand that and the funny thing was we exchanged a couple of emails after the London event and you know I think we did them late on Sunday evening and you were clearly, I am going to say upset and frustrated I think is the correct terminology I should use on the podcast.

Elliott: Nice and polite.

Kevin: But it was very interesting when we were chatting and what you turned round on the emails and said was a big chunk of what you felt you have achieved this year is because you have been out there publically on this podcast you know with people who don’t know you from Adam but they are listening to you making claims saying this is what I am going to achieve. And you said that has been a major part of your goal accomplishment this year. I mean just talk to other people about that.

Elliott: Like you say it has been huge. Having a kind of avenue to voice opinions and updates on races and things it is so therapeutic after a hard race like London to get on the blog and kind of have a bit of a mental brain dump and try and kind of voice what happened, paint the picture and kind of write in relevant content that people are going to enjoy. And knowing that it is going out to kind of all the people that visit the site it is kind of so helpful because it makes you refocus before you kind of kick yourself and you have a couple of weeks of really kind of pointless training sessions where you are kind of down in the dumps and you think right I have had a bad race and that is it. Being able within 24 hours to write a blog about it and put some content up it is like I say so therapeutic and it makes me refocus and think why didn’t it go quite right, what could I have done differently, what am I going to kind of do to over come that. And yeah Maximise Potential has been fantastic this year for that.

Kevin: That is really interesting what you just said actually that it gives you a chance to really almost off load, it is almost like a debrief, counselling session almost that you are just getting it out of your system. Because what you then just touched on going through two weeks of doing pointless training sessions, it is funny we dealt with something right in the middle of the recession when all of our management team got together we all sat down and we said how do you pull yourself out of a negative run if you feel yourself slipping down. What are the triggers to pulling yourself out? Because that when we looked at a lot of studies of what’s happening in business, that was often the issue that was affecting people. People were just getting hit every single direction you can imagine with negative media and everybody confirming that and it was like a ripple effect you know it was getting larger and larger and larger. And you just spoken about the exact same thing which is you just get it out of your system.

Elliott: And I think again like that is why the site is so good because everything is so relevant. It doesn’t matter if it is business, if it is home life, if it is your lifestyle or sport. Absolutely everything can be kind of related to another circumstance and that is kind of prime example.

Kevin: No that is great. Now that brings me on to something that I have asked everybody else on this podcast and I have realised today that I haven’t asked you. And I haven’t asked you how you really maximise your own potential and things like that. So can I ask you a couple of questions that I have been putting to everybody else and the first one I am going to ask you is what is the primary thing you do to maximise your potential?

Elliott: That is a really good question. I think my kind of key thing to maximise my potential would be to like I said before to pull on experiences from other people. To look at people that have got what you want or have achieved what you want to achieve and pull on stories from them. So like I said with the Pen interview seeing kind of what he has done and the world records that he has broken and things like that relating that back to what I am doing at the moment. So if I am in the middle of a really difficult training session having that at the back of my mind to be able to push through when things get quite tough is really, really good and I think that is the kind of key thing that I do. I try and push myself in absolutely everything because some of the training sessions that I have done over the last few months I have pushed myself to the limits and beyond and you kind of finish a training session like that and you are on top of the world. You feel like death, you can’t walk, you can’t move but you have pushed yourself so hard and kind of opened your eyes to how much further you can go.

Kevin: I was just going to ask you that, what does it teach you when you do that. When you do take yourself beyond those limits.

Elliott: It is kind of a risky one with triathlon like the elite guys and the world class guys they push themselves to the limit and beyond and you get stress fractures and things like that and injuries and things like that that you will pick up along the way. But I think what it teaches you is just how far the human body can be pushed and like you said before there is a kind of mentality of I am comfortable running at five minute per kilometre pace for an hour and a half. But then I am always the sort of person that looks at it and thinks well right can I run at three and a half minutes per kilometre for an hour and a half, can I run at three minutes and things like that. So it is always looking for kind of the next level that I can get to.

Kevin: No that is good I really like your answer there. So very much for you it is just you immerse yourself in positivity in examples of people where they are achieving where you want to go in your life.

Elliott: Yeah.

Kevin: No that is great.

Elliott: And I am a massive believer in taking advice from people that have either got what you want or have achieved what you want to achieve. I really try not to listen to people that give you advice that haven’t achieved what you want because they are kind of not qualified to comment. So you can choose to take that advice and a lot of people do and a lot of the times it is good advice but it is not from people that have achieved what you want to achieve. So if you know what your goal is and for like going back to the Pen Hadow interviews if that is what you wanted to achieve there is no one more qualified to teach you about that than Pen himself – he has been there, he has done it. So listening to interviews from him and actually hearing the man talk about it is better than taking advice off of a friend who thinks they kind of know what they are talking about.

Kevin: No that is a very good point. The second thing then okay following on from what you just said about Pen but in your life who or what has been the greatest influence would you say that has really sort of spurred you on because I mean yeah you are doing triathlon now but I remember from our earlier conversations that you also were doing extremely well in motor racing and you had the opportunity for a few years to actually get stuck in with motor racing with your brother both of you were doing extremely well in that. So you have always been somewhat of an achiever, you are still a young guy. What spurred you on? Where did all this come from?

Elliott: I think it is like I say I like to analyse people that are achieving be it kind of whatever different situation they are in through business or sport and try and find out and analyse why they have achieved it and what they have done to get there. So in sport my kind of sporting hero and it is kind of a bit of a weird one because he is so young, but my biggest sporting hero would be Lewis Hamilton. Because like you say being from a motor racing background I was at a lot of the earlier kart races that Lewis was at.

Kevin: I was going to say you are a very similar age to him aren’t you there is only a year or so difference.

Elliott: Yeah there is literally a couple of years in it. But when I first started Lewis was still in karting he was still a really young guy but even back then you could see how talented he was. He was winning championship after championship in karting and race after race but was one of the nicest people you could ever meet. And I think a lot of people do him a disservice because he has had so much kind of financial backing and things like that from McLaren from a really young age of sort of nine or ten years old a lot of people are like well he is a thoroughbred he has been bred to race and this, that and another.

Kevin: Sure so they are thinking silver spoon he has just had it handed to him and if you have had that much support then there is no way you could fail anyway okay.

Elliott: But one of the biggest things that kind of looking at his career all the way through and I have followed Lewis literally from day one right the way through to winning the World Championship and he has had to achieve in every single formula that he has been in. So right the way through karting his dad was doing two jobs to finance his racing and he was under real pressure to perform. And I think if you can perform under that pressure and deliver race after race, season after season it is a real testament to how he has got where he is. And although he has had the kind of financial backing from McLaren he has had to deliver results for them because if he was finishing mid to kind of back of the pack it is not in their interest to finance his racing.

Kevin: No I can see where you are going with that. so the fact is okay yes he had all the support but the fact was that it was so out there, it was so public that even as a kid he is getting used to having to deal with quite phenomenal pressure. I mean different pressure to any other kid would have to deal with.

Elliott: Yeah and it is like you say serious pressure because it is there is no excuses you are with the best team you have got the best car absolutely everything is in your favour but at the end of the day you are turning that steering wheel and you are pushing those pedals. And it is down to him if he didn’t perform at any point of the kind of course of his career so far McLaren could have pulled out and said we have given it a shot you looked promising in karting but unfortunately it hasn’t worked you have had a couple of really shaky seasons and we are going to withdraw our backing but it hasn’t happened and I think it is a real testament to him and how far he has had to push himself to get where he is.

Kevin: And the way he does push himself I mean I, you know I look at Lewis Hamilton I see him as a driver in an F1 car but he is a very guarded person you don’t really get to see too much. How does he sort of influence, how does he inspire you even now, what is going on behind the scenes that we probably don’t even know about him?

Elliott: I think it is just how normal he is. He is just one of those guys that I have seen him at a few of the F1 meetings that I have been lucky enough to go to Silverstone and things like that and get into the pit and again he gets a lot of criticism because he is such a likeable guy in front of the camera he has been kind of, he has had all the media training over the last few years and this is what you say in this kind of situation, this is how you answer this question but there is no false pretences to him what you see is what you get. And behind closed doors he is as normal as he is in kind of in front of the camera.

Kevin: And so is that the real draw of it the fact that he is just a normal guy.

Elliott: Yeah.

Kevin: Who has just applied himself, dedicated himself and has pushed and pushed and pushed. And it is the fact that he is normal makes you go well fine he is not anything special.

Elliott: Like you say boy next door who has pushed himself to the limits and has done well out of it and it just kind of highlights that if you channel everything in the right way and if you have got a clear vision for what you want to achieve there is kind of no reason why you cant go out and do it.

Kevin: No that is good and that brings me we are going to close off nicely now, we are pretty much near the end of the outdoor season, I know we have got a couple of events left but the real big boys are now finished. Where are you sitting in your mind set now, you have now had the chance if you like to realise the first stage of your dream which is to compete you know in as many events as you can, full outdoor season of triathlon where are you sitting now in your mind and everything else?

Elliott: To be honest I am really it is kind of a bit of a funny one because I am quite looking forward to heading into winter getting the remainder of the races out of the way this season. Like you say 2010 has been absolutely brilliant with the kind of support that I have had from Maximise Potential and things like that and I have only finished outside the top ten in three out of 12 races this year. so heading into the winter with results like that if I can channel my energy and have some really, really structured kind of training over the winter get everything kind of inline for 2011 my goal for next year is to have top five finishes in all the races that I take part in. That would be the key one.

I am going to take on an Ironman next year.

Kevin: Wow.

Elliott: I am going to do Ironman UK in Bolton which is literally this time next year so I have got 12 months to get everything in line for that. And then the ultimate goal would be to qualify for the age group World Championships and represent GBR in Beijing.

Kevin: Absolutely amazing and here you are that was very much you said that sitting down at our very first podcast you said I want to compete in an Ironman event and I want to get to the world. Now you have finished that first season do you feel that that goal is very alive and very well and very attainable?

Elliott: Yeah absolutely I am more sure of it now than I was 12 months ago. I think 12 months ago after kind of taking on the sport and I have always been one that has looked for what can I achieve out of this sport where do I want my kind of journey to take me. And I am more sure now the goals that I am kind of setting myself are achievable than ever.

Kevin: Well done. Well I tell you what, you know what lets finish there and because I think that is a really, really positive way to finish this episode. So thanks Elliott.

Elliott: Thank you very much.

Kevin: And there you go that was the end of Elliott’s first season, first outdoor season I should say in triathlon. I can only say it has been an absolute pleasure to have been part of the whole process and you know getting to know Elliott, him sharing his story on the Maximise Potential podcast and importantly hearing how much of an impact the podcast has had within his life and his motivation. So honestly Elliott thank you for your contributions.

So moving on we are going to hook up again with Elliott very soon. I know he is going to disappear into his garage or his training den as he called it but we will definitely we have got some plans for Elliott over the winter season to make sure that he is still a regular feature on the podcast because there is no way that Maximise Potential would be the same unless he was here.

But moving on we have got some very exciting interviews coming up. One of them we are putting live I think straight after this one will be with a gentleman called Tony Dobbin who for the last 20 years or so has devoted his career to the financial services sector and is now Global Head of Service Operations for one of the biggest financial companies in the world. Tony is going to share with us his success for motivating teams and maximising the potential of teams not just within or the approach that he has taken within the UK but he was so successful at doing it over here that he has then done it in several countries throughout the world still generating the same level of unprecedented success. I mean we have just recorded this interview and his approach is absolutely superb it is so beneficial to all aspects of business management and I think anybody who listens to the episode coming up will get an awful lot out of it that they can apply within their own businesses and hopefully their management techniques. So look out for that one coming up very soon.

Thanks again to Jenrick as always for enabling us to put together this excellent podcast without you guys supporting it on a week by week basis we would not have the opportunity of bringing such excellent content out to so many countries so many people around the world so thanks again Jenrick.

And everybody tune in very soon. I will leave you with another track from Xerxes and it is going to be ‘Corkscrew’. So enjoy, tune in very soon, thanks again and remember come and join that LinkedIn Group we have got a lot more people joining it every single week, lot of great discussions going on, we have got some really interesting people all putting in their contributions so come along, come and join. It would be great to see you there. Thanks again. Bye bye.


Well, there you go. We hope you enjoyed the motivating interview with Elliott Cole and that it has helped you to reach your own goals and be successful in life.

About the Author

Hi, I'm Tom Burkinshaw, I co-produce the Maximise Your Potential Podcast and Website and my goal is to help as many people as possible be successful in life, careers and business, by offering free coaching and mentoring through a series of unique interviews from inspiring people who all display exceptional self-belief, mental toughness and desire to achieve. Thank you for taking the time to visit Maximise Your Potential!