Transcript: Kay White – Effective and Powerful Communication (Max#14)

Here is the transcript of the motivating interview with Kay White, NLP Coach, Communications Specialist and Trainer (Max#14) offering career coaching advice. Kay discusses how to use effective communication in our everyday lives using NLP Techniques helping you be successful and achieve in your career, life and business.


Kevin: Welcome to Maximise Potential the podcast to educate and motivate through a range of original interviews designed to help you maximise your potential.

Hello everybody and welcome back to episode 14 of the Maximise Potential Podcast. Thanks a lot for coming back and checking out another episode. Now as you are all aware our podcast is committed to bring you content that will help you maximise your potential particularly within your career. And today’s interview addresses one of the most important skills that you can develop to enable you to do exactly this and that’s communication. Being a strong clear and effective communicator is essential to excel not just in your career but also your life in general. And to help us understand how we can all harness the power of communication much more effectively we have an excellent interview lined up with an incredibly experienced and successful trainer and coach Kay White.

So I hope you enjoy it and here is your interview with Kay White.


So high Kay thanks very much for coming in and joining us today on Maximise Potential Podcast.

Kay: Thank you Kevin.

Kevin: I think logical thing to do lets tell people who you are, what you do all about why you chose your profession and more importantly you know maybe even introduce the basics about how you do help people maximise their potential.

Kay: Well thank you. Thank you for the opportunity and yes I am Kay White and I am a corporate and executive coach with a focus on communication. I started my coaching as a career coach based on understanding my own career path and what I loved about it and what I didn’t like about it and wanting to be able to direct that experience and information where people were at in their own careers. I now work with people in group’s and one to one basis virtually sometimes the way of the world around communication. Positive, powerful, assertive communication and how they get results through their communication. Interestingly a lot of the time their communication with themselves and through others, how they are communicating with others and how that effects their results.

Kevin: And when you say communication with yourself do you mean internal communication, actually people with mind games and.

Kay: Yes I mean conversations that you have in your head. You have a crappy conversation in your head your results reflect that sort of conversation. So how I got to today came from an insurance background actually. I spent 20 years in the City, City of London. I started as a PA at 18 and 20 years on I left the company as a Director within property risks insurance global. And through a combination of travelling for the company, meeting all sorts of people, gathering all these sort of different experiences but not necessarily understanding that I was I got to a point where I know a lot of people get stuck. I had got the salary and the bits and the big mortgage and all sorts of things and I suddenly thought hang on where am I going with this I am 37 and I could see looming ahead of me the experience of sitting in that seat with a balloon off the back of my chair saying ‘happy birthday on your 40th’ and I was like no. All I knew is that I didn’t want to do that, this anymore. I didn’t know what I did want to do.

Kevin: It is funny isn’t it I speak to a few people and they say that it does reach that stage particularly when they are in a strong very traditional corporate career. If you don’t make the break at that point you know you are in there for life because the loss of what you are potentially giving away all of a sudden becomes so great.

Kay: Well your mojo, your mojo is in danger. I knew my mojo was in danger I just didn’t know what I was going to do about it. So what I did do which was a real learning and anyone who wants to take whatever they can from this I typed my resignation letter. I didn’t know what I wanted to do but I just knew I didn’t want to do this. So I walked in to my boss’s office and I flopped in front of him and I literally said I cant do it anymore I am bored I have done this I have done one renewal season too many. I don’t know what I want to do I just can’t see my way out of it and err. And he looked at me and big learning he said you are going to have to help me because if you don’t know what you want to do how am I supposed to know what you want to do. And I had a kind of petulant attitude of you know floor stamping and I can’t do this anymore. I could have had a very different conversation if I had thought okay this is what I am good at, this is what I understand about what I do, what I love about what I do. This is what I bring to it, this is where I add value how can we, WE, use this and actually redirect it and how can I keep doing the do to use that expression. So instead I had the petulant conversation.

Kevin: Which is almost like it is not my issue it is your problem.

Kay: Exactly and he looked at me and with the best will in the world as I said you know we had our moments the only career that he was really interested in was his own. The only well being future, the dreams, the family life that he was really interested in was his own. And I in that moment Kevin handed over all my responsibility for my wellbeing, my future, my 40th birthday at the time, everything to him and that was a big learning in that moment. And if I can, as I say I share that with people widely because it is like you can avoid that because you can think what do I want instead, how can I help this person to help me. So I took in the short version which we obviously in this time a lot of the learning’s and then directed it at coaching.

Kevin: Tell me about how you actually do coach people and the impact it has with them. Talk to me a bit more about that.

Kay: As a result of lots of, hundreds of different clients, hundreds of hours, notes, courses I have done, what I have discovered in how I get results with people to boost and ramp up their communication writing personal statements, CVs, meetings, preparing for presentations, preparing for interview these sorts of communications. And again privately how I get results for people can be broken down into seven steps. I have discovered a system that was within my business right under my nose and it is a system that I call the linking system. Linking your thinking which has a nice ring to it and we can link your thinking in all sorts of directions. But there are seven steps that constitute the word linking come from language. The L stands for language, the language that we use, the language that is translated from the language that someone is using, like the words between the words. The tenses what did you say your name was and it is like well my name still is Kay. And you hear people say that. I am now so in tune of how the difference it makes when we say in tenses if we put bad news behind us and good news or keeping it in the present or the future what will that be like when, how will it be when you fix that versus well if you were able to. Can you hear the difference just in that little nuance? Really powerful.

The I is for Intention. What is your intention. If you ask yourself what is my intention in my conversation with my wife tonight, what is my intention going into this meeting, what do I want from it and also powerfully thinking about the intention of the people in the room. So if we think about intention. And again these steps, there is a lot of different points within them but ultimately it is easy to remember the seven letters and what the point of them is.

Kevin: Of course.

Kay: The N is for Noticing. What you notice, what we notice about what is going on in situations. Clients and I bounce around okay so you did this, what happened, what do you know about, what is going on with, what if, what did you pick up. We look at their language. The noticing is really powerful we notice far more than we know we notice.

The K is Keep to the Point. It is a great one. Loads of us will have sat in meetings and wondered what was going on in the meeting because the point was all over the place. And helping people to understand and literally teaching people to understand the models there are loads of different ways of keeping ourselves on point and then helping others to keep on point, keeping things moving.

The I, the second I is a biggy. That is Influence. Influencing. The steps within influencing there are six key steps within influencing skills. We are influenced by things all the time and influenced to move or not to move. And understanding what those steps are and the peppering them literally like that secret sauce throughout our communications wherever we are hugely powerful. And really exciting because once you have it, it is like riding a bike you wobble a bit at first, it is like wow and then it is with you and you are off and again very exciting.

The second N is for Now How. Now how do you write an email and what is the difference between an email and a telephone call. The language that you use for example. And Twitter is different from the language you use on LinkedIn which is different from Facebook. But certainly where my clients are concerned emails, letters, report writing, presentations they all have different skills within them of how to use the language that we have already thought about. So can you hear Kevin how they kind of start to all link together anyway.

Kevin: Yeah.

Kay: And the G is for Good Ideas. And the G constitutes a number of tools, techniques, secrets, exercises I have done, books that I have read that I share and pepper throughout the linking system with people. And doing this in both large groups, working with people on one to one and again helping them understand where they are at within that system and which part they are working on and where we can use other parts to help boost their results. And also working virtually these days telly seminars things like that it is fantastic to have the system as well. So made a big difference.

Kevin: What is the impact that your coaching has had on various people’s lives you know at all levels. Because you have spoken to me prior to this interview about the sheer broad, the sheer diversity of people that have come to see you or people that have been recommended to come to see you. What sort of impact are we looking at?

Kay: Better relationships is a very easy summary of it. Going in and actually thinking okay now I understand a little bit about how you are operating when you are sitting opposite someone in a meeting or an email pops up on your. Okay as opposed to the, as one of my clients actually said, shooting from the lip, he in fact now looks at it and thinks okay lets translate some of this and lets run it through, slow it down a bit and then think about how I do this versus shoot from the lip. And of course however you write or however you do it that is what you are saying something. And so better relationships. More flexibility, more assertive. Some of the results people get still amaze, well they amaze them and I am well just thrilled for people. A series of people I have interviewed recently, I have interviewed, they have been interviewed, we worked on their interview skills – getting in touch with their skill set again. Some of them had never, hadn’t been interviewed for about 20 years. Looking at personal statements and thinking about how to direct the skills that they know about themselves through their personal statements. And certainly all the ones that have been interviewed have been promoted and appointed, re-appointed. One of them hadn’t had an appraisal for probably about 10 years and was actually quite concerned about how that was all going to go and really what to say about himself. How do I even talk about myself I don’t know. And of course by doing a number of exercises asking some people around him in a very different way to the old 360 tick boxes way we came up with all sorts of great language that describe him and that he can actually okay that is me, authentic you know that word of being able to say okay well I am the sort of person who, I am able to, these are the sorts of things people say about me, this is what I know about me.

Kevin: And these are examples you were talking about, these were senior people been in careers for an awful long time but because they have been in the career for an awful long time they were really out of touch with having to pitch themselves, having to understand who they were. So this was very much let’s really help you understand that.

Kay: And also Kevin there which is really interesting as you say the senior people often the more senior the person the more scary things can be because there is so much at stake. People assume, that word, they assume that you know everything. They assume that you are going to be able to do this and be able to say that and fix this and often they’ve kind of got one set of skills that they have sort of learnt by doing are often promoted out of what they are brilliant at. I mean working in a broker a lot of the brokers were promoted into Directors sitting in offices managing other brokers when they actually loved broking. So this whole frustration that often goes on and the style that you had as a broker was so different to the style that you had to have to be able to manage people. Well I have worked in the industry that I used to work in and I still have clients now as a result of understanding what is going on if you like on the coal face and what is actually going on in the Board Room, different energies. Different styles.

Kevin: Yeah that leads me on quite nicely to something I was going to ask you next which was some real almost practical starting points for people because I imagine that there are some real key triggers that are effecting a lot of people out there right now whether they are in a traditional career, whether they have reached a bridge, whether they don’t believe that they deserve a promotion or whether they have just been made unemployed and they have got to actually get back in the job market. Are there some starting points that you see time and time again that tend to be the first hurdles, the biggest hurdles that people have to overcome before they can start unlocking the door to actually step through and start addressing this new life for themselves?

Kay: One of the things that I so want to share with you and your listeners is the power of one of these pesky little banana skins that get literally slipped on all the time in communication. A three letter word ‘but’. But is so powerful. You can hear it, you are waiting for it. That report was brilliant thank you but it was too long and it was a bit late. So you are left with it is too long and it is a bit late. That cake was so lovely but it is too fattening for me so you know no more thank you. That meeting was really useful but golly didn’t it go on a long time. Now understanding that the word but, literally when I am working with groups we have a big picture of a pencil with a big eraser on the end because ‘but’ when you hear it, you are waiting for it is an instruction to the brain, straight to the brain erase, ignore what I said before but.

So can you hear how powerful it is.

Kevin: Yeah I have never considered it and yet you are also making me extremely powerless sitting here interviewing I am suddenly thinking what have I just said over the last 20 minutes. Have I done anything negative. No that is really.

Kay: Well clearly Kevin what is good to have in here and literally I throw it to people and they catch it and it is up to them. But the point is until you know about it you don’t have a choice. Once you know about it you have a choice. And just if nothing else from this when you hear yourself about to say the but flip it. Either say and because and becomes a bridge – that report was really good and it is a little long and then you give a so at the end because there is an action to it so cut the end off a bit or tail it down by about 50 words and we are there. So can you hear the difference? You are left with. That cake was really lovely and a little fattening for me, you know enough for me thank you. However at the same time you are left with that, however is but in a cuter outfit. It still has the same effect so that report was great, or that report is great however a bit long. So you are left with a bit long still. So there are two ways, easy ways and quick and easy is always good – either flip it so we say that report was a bit long but it was really good thank you. So you can think okay they have got to get the message that it was a bit long.

Kevin: Yeah so you are using the but word but you are making sure you finish on a positive.

Kay: Yeah stick the kind of err at the front then finish with the good stuff. Because if you understand that people ignore or rather they are left with the good part, they will still remember that the report is a bit long but they will know that you like it.

Kevin: Who understood this? Is this NLP thinking is this where?

Kay: I learnt this very clearly and literally remember this with NLP yes. And I have done a lot of NLP study as well.

Kevin: Because we have had a couple of other people who have been on the podcast talking about the impact that NLP has had within their lives, within their careers, within their personal lives.

Kay: Rocked my world really and still does. I went to the States to do some of my NLP training. I still go to the States. I work with a lot of people in America now which is fantastic both clients and colleagues and the learning’s from NLP are just yeah, they still mean a lot to me all the time.

Kevin: And these subtle, subtle things seem to have a huge implications.

Kay: Absolutely. So with your ‘but’ just with nothing else if you find yourself starting, you have said it, you have already put the good stuff out, use the and. If I can give one more little kind of err go for it.

Kevin: Please go for it give me another.

Kay: Another three letter banana skin, something that can literally trip you up and actually change the whole sense of your conversation with someone is the word ‘not’. I am going to give you a more powerful one because I had a couple to choose from there. ‘Not’ – when you say, if I say to you Kevin I don’t want you to think about pink elephant wearing a tutu. What is the first thing that you have to do to understand what I have just said?

Kevin: Well I have just visualised a pink elephant wearing a tutu myself and I can’t get it out of my mind right now so.

Kay: Exactly so however you process not thinking about it which is probably. What is it in your case if I tell you not to think about a pink elephant with a tutu on.

Kevin: My mind has gone blank all I can.

Kay: See is a pink elephant.

Kevin: Yeah that is all I can see. The fact, because that is what you have in my mind visualised I haven’t got anything else.

Kay: I have planted it.

Kevin: I haven’t got anything else in my mind right now.

Kay: Absolutely. So can you hear how powerful it is just with that example. You know don’t think about how much work this is going to be or don’t think about how long or how hard this is going to be.

Kevin: And immediately I am thinking.

Kay: You can hear people are immediately err, err. So again a little bit like when I sat down all petulantly with my boss don’t, what I don’t want to do, what I can’t do anymore, what I don’t and cant and do not, can not. They have all got ‘not’ that pesky not bolted on to them. Tell them what I want instead. When you are saying what you don’t want or what people, I don’t want to confuse things with you and I don’t want this to be too difficult for you. You are actually planting the suggestions that it could be confusing and it might be difficult for you. So again the quick flip is what do I want instead.

Kevin: And it is this expression of reframing that I have heard increasingly often with people that have studied NLP. They reframe the way they put something across to put it in a way that all of a sudden helps to lead to positive outcomes.

Kay: Absolutely. Can you hear how, I know you can and your listeners can, can you hear how powerful that is wherever you are saying what you want versus all the time what you don’t want.

Kevin: The thing is almost a negative but there is a reason why I am going to say.

Kay: Go for it.

Kevin: Thinking historically back on the UK and the way that British people have been bought up you can almost understand why they approach things with the negative because it is almost that ingrained attitude that has been put in to you know – you don’t deserve to have this opportunity, you don’t deserve whereas over in the US I can fully understand why they are teaching and why they are such ambassadors for it because you are indoctrinated over in the US to believe that you can. That you can achieve, that you do deserve the opportunity.

Kay: Yes I do I mean golly the amount of times we all with the best will in the world interviewers on the television all over the place. You hear it all the time and this is the thing about the noticing once you start to notice things and pick up on okay how are people positioning things well actually yeah they are putting out all the stuff that they don’t want and actually that is often what they get. The cup gets spilt you know don’t walk on the grass. I hadn’t thought about walking on the grass but you have actually said you don’t want me to do it, actually that is quite a good idea but that says keep to the pavement please. Now if you can translate that simple example into the next time you start to type the word ‘don’t’ ‘cant’. You know people that say oh I can’t do that for you. If you are coming from what you can do instead or what you will do instead as an angle instead of saying I can’t get that to you by Friday you have got I can get that report to you first thing on Monday. Okay that sounds quite assertive because I have actually ignored the Friday and it is also very effective because the person is saying well actually okay well if Monday actually doesn’t work what about Friday late afternoon. Now this is like if I say I can’t do it I stop the conversation, I stop the discussion.

Kevin: And the way you described it particularly when you used those very, very practical examples that I am sure now you have highlighted.

Kay: Yeah just in the L and just little tiny parts of the L.

Kevin: That is really going to help people and I could then understand when you related it back to the email because email is, it is, I can imagine that it causes more problems than it solves.

Kay: It is scary actually and I know your listeners, we all, it is so easy to go bam back to a direct question that someone has clumsily, or a statement that someone else has clumsily and you go bam back with your own. And again that whole, one of my clients has a great expression masterful in action. She parks things, ruminates on them. Decides if they are urgent, often phones if they are versus bam shooting from the lip and also operates from masterful in action where she will wait. Reading that often you think that person is venting or something is going on with them and instead of going back thinking you have to. It is like a question you don’t have to always answer a question you get the choice.

Kevin: That is very true. You often feel pressured to answer don’t you.

Kay: A lot of my clients who often are promoted out of like I say the business where they kind of got all their expertise have this sort of note on their door that says manager or director or senior director and they think they are expected to know all the answers. And actually what we do together is help them to understand how to ask great questions because just because you are asked a question you get the choice whether you answer it. For example you know I don’t know what to do with this? This and that has happened, so and so has phoned and so the boss in the office is sitting there err. So we learn okay so tell me a bit more about that what have you done so far? If I was on holiday what would you do? Who else knows about this? If you were receiving or someone else was asking you about this as an issue what would you do? Just those sort of and being comfortable enough to ask those questions so you redirect their energy of err help, help, help back at them. And of course you then become the person that helps them think things through and they come up invariably with ideas, if not the answer then ideas and you help them by linking their thinking through the questions that you can ask them back.

Kevin: Which of course is far more effective long term way of reaching solutions and helping to empower other people and helping to develop staff around you so.

Kay: Absolutely and helping them to use your words which are great words, maximise potential. You have that potential sitting in front of you. If you fire off just like with a child telling them what to do all the time sometimes we need to be told we need the answer, sometimes though and we instinctively know there is something else that you know that you just haven’t given yourself time to think about that you are panicking. How can I help you slow it down, think things through it and off you go and do it and the next time you will know the answer.

Kevin: Excellent. Now you touched on questions and we have questions. What I did prior to us meeting up today I actually threw out just some, just the fact that we were hooking up and you were going to be interviewed for the podcast, put it out on LinkedIn, Facebook and a few other places and we have got, came back with an abundance of questions and I think what we will have to do is probably be a bit selective over how many we answer otherwise we could be here for quite a while.

Now the first question that I have seen which I, I actually before we sat down I wasn’t actually seeing too much relevance in whether we could answer it but now we have actually had the communication particularly in light of you saying about your moments of desperation and how you landed it on your boss we received one question from an IT contractor and from the way it is written I believe he is currently living and working abroad but wants the opportunity to come to the UK. And his question is – what’s the best approach for a Java developer to convince a UK company he deserves to be sponsored?

Kay: Ooh that’s a good question.

Kevin: Now bearing in mind we have got an awful lot of overseas contractors looking to come over to the UK I can probably say that whatever he is feeling is probably being felt and resonated by quite a lot of other people.

Kay: Absolutely well hearing the question and also well when I work with people, when working with people we will think about the language that they are using and the affect it has and from the question I can hear all sorts of things within that question that pop up for me. I would answer that and say well how, why do you deserve to be sponsored and that question why, what is it about you and what you do that is going to be of value to the company that you want to sponsor you. Because everyone filters and the more you realise this, we all realise this through WIFM that famous channel what is in it for me. The more you realise that people are always filtering through that to be able to understand how they can either use or help or pass on or work with through information. When the Java developer is thinking like I say trying to convince, if you hear the word convince you can hear the struggle. Deserves it is like there is an assumption that they deserve. So when you talk to the time, the three most valuable resources that we all have, time and energy and money. Time and energy produce the money and as we are trying to either save or get more of all of those three if the Java developer is able to angle his approach to the UK company about the value he bring and about how much either time, energy or money that he is going to either save them or make more time for them, more money for them that is how he can angle it.

Kevin: I see what you mean. It is almost like; again it is turning it around isn’t it.

Kay: WIFM.

Kevin: Yeah its, because to me that question is very generalist. What you are saying is well no actually turn it around and almost pitch someone directly. Go research that company and give them a specific proposal to say why they should employ you.

Kay: Absolutely what’s in it for you UK Company is this. And just from those words which is why it is so powerful again working and I am going to give your listeners an opportunity here what is so powerful is when we look at language and what actually people are saying convince, as I said that’s implying that there is a struggle going on. And that he deserves and also sponsor. Again that word is a mixed word. So thinking about the language that the Java developer is using and how he is best approaching. There is another approach that is probably better than that one.

Kevin: That is a great response and often, probably a very innocently written question but again it just shows you the power of language and.

Kay: Well I hope as I say with the opportunity we are going to throw out in a minute Kevin that if the Java developer is listening go for it because the opportunity is there that we are going to talk about that maybe they can take advantage of.

Kevin: Perfect and we will come back to that. Let me move on to the next question. Right okay the next one um ah here we go okay – having been unemployed for a couple of weeks I began to use LinkedIn as a networking tool to look for employment and after scouring the internet for career changing tips how do you “brand” you?

Kay: What a good question. How do you brand you? Well in the time we have and clearly for the benefit of a lot of people versus just the one person here. One of the quickest ways to brand you, to understand how you brand you is to ask yourself what do I want people to say about me when I am out of the room.

Kevin: Ouch. That is scary.

Kay: Because lets be honest the language that people use and how they describe you is your brand and there is a number of ways that I work with people to find that out you know in a very useful way versus in a kind of horrid way. We use it to actually build up those personal statements. What do people actually think about me. But if you ask yourself that question what do I want people to think about me and say about me more importantly when I am not in the room.

Kevin: That is very powerful actually. Yeah it is just scary when you first actually think about it like that because that is almost; you almost don’t want people talking about you when you are outside the room.

Kay: Well and also Kevin when we are honest with ourselves which is clearly that’s what it is about we kind of get an inkling of if we know we are a bit pushy or a bit aggressive or a bit you know. We know that inside us and it is often easier to ignore it we think. And actually in reality it is not because it will come and trip us up another time. It is tricky. So to answer that question initially with that have a go with that.

Kevin: So literally crystallise those thoughts about what words, what phrases you would want to be described as, referred to.

Kay: Absolutely. And then how do you get there and if you are thinking well actually am I inspirational, am I assertive, am I and how do I, what am I doing when I am that. What do I want to be doing to literally have that in my brand.

Kevin: And then start putting that down on paper on your LinkedIn Profile and joining groups accordingly and projecting yourself in that manner.

Kay: Absolutely. Yeah read a lot do what you are doing as well, ask people what they are doing, how they do what they are doing. There is always a method that goes on behind what you see at the front end; there is things that are going on. The way that people position themselves, their beliefs in things. As you know people you have interviewed already what has happened to them in their lives that makes them brand them. So that is a great question.

Kevin: Yes. And you can, probably one that applies to a lot of people particularly those who are having to face an unexpected career change due to last years economic environment. I think what we will do with the other questions if it is alright with you I think I would like to be able to reply to people privately.

Kay: Okay.

Kevin: Because I think we will be here for quite a while answering them. So if that is alright with you I would like to be able to get back to everybody. But I think we will call it quits there and you mentioned a bit earlier that you would like to leave everybody with an opportunity.

Kay: Well I know how powerful the system is and I know also how stuck people can feel and also how sometimes like not quite sure where I am at or what the next best move is. And I would like to offer your listeners an opportunity in fact I am offering your listeners an opportunity to ask, to have some time with me complimentary one off session and I call it a strategy session not a coaching session. It is very much a where are you at with this, what is going on, what is actually happening how can you, what are you doing strategy session. So for your listeners if this is something that they are interested in going a bit deeper with and again going to a site literally

Kevin: And we will have that link actually on the webpage anyway as well so that will make it easier.

Kay: Okay well what pops up Kevin is the opportunity to apply for a strategy session. And I have to say apply because in the past again we all learn a lot of people apply and there is only clearly so many hours that I can deliver these one off strategy sessions. And by applying, by saying the word apply, it also offers people the opportunity if they want to apply they have to fill eight questions, powerful questions, useful questions to ask yourself. And from submitting there responses I get a sense of where they are at with things. We use that time together far more effectively because they have done a bit of the thinking already. Even if it is all things that they don’t want we can start to build a sort of okay well what is actually going on in this situation or how can we redirect that. And so as I say by filling out and saying apply up will come a button to press for a survey and all that is going to be is eight questions. Fill them out press submit and then within 24 hours I get back to you about your strategy session.

Kevin: Wow that is excellent.

Kay: If nothing else asking those questions, asking yourself those questions that will pop up when you hit apply will help.

Kevin: Kay that is superb.

Kay: Thank you.

Kevin: No thank you. I think we have covered some great stuff today and for me it has been enlightening because you have highlighted to me just how obvious certain things are in your everyday business and personal life that you can easily just turn around and turn a negative in to a positive and equally how you can be very flippant in communication and your communication.

Kay: Shooting from the lip – it is a great one isn’t it.

Kevin: Yeah very true and I like what you said about how the person who you were referring to earlier just takes a moment shelves things gives a chance to reflect, to process, to think.

Kay: Exactly and you know as we have just said there about kind of flipping it. Instead of saying I am not going to do anything you know I am going to ignore that masterful in action has a different energy about it. We talked about the power of energy. If you are taking some action you are actually doing it consciously versus trying to forget about it. It is a different way of thinking about it.

Kevin: Yeah definitely and I can see that your conscious issue is there, it is still mulling over in your mind, it is helping your brain process it so when you actually do address it you feel you are addressing it in a far more proactive and informed way.

Kay: Absolutely and interestingly action with that masterful in action she actually says that often because it is parked, you should do it within 24 hours or take some action or make some form of response often the phone will ring or another email will come back apologising or actually say well I have looked in to it a bit and actually this is what has actually happened.

Kevin: Interesting sort of cracked itself without you having to.

Kay: So suddenly you are the person who sits and waits versus dives straight in.

Kevin: That is wonderful and the crystal one which I thought was excellent – you don’t have to answer a question.

Kay: You have got a choice Kevin.

Kevin: Never even occurred to me, it sounds crazy never even occurred to me. Some one asks you a question you feel like you have to answer it. I particularly like that one yeah. Kay thank you very much for your time.

Kay: Thank you very much.

So there you Kay for providing such an insightful and practical interview to help us all improve our communication techniques. That was absolutely superb and so was some really awesome information that you shared there. I have to admit I have not at all worked out what my mojo is or how to keep it or what the danger is of losing it but I am sure there is a lot of people out there that do understand what your mojo is but if you don’t hey you are not alone.

For anybody new to the podcast or you have joined us in more recent episodes I should say may I suggest that if you found this interview beneficial because it was very much around career development that you go back and listen to episodes 2 and 3 of the podcast which also addressed the whole career development subject matter and specifically how you can maximise your potential at job interviews. So I have to say that those are two of our episodes that are downloaded in abundance every single day. So if you are considering a career move right now you may well want to go back and listen to those. And the other thing of course please remember to take advantage of the very generous coaching offer that Kay spoke of. All you need to do is come to the Maximise Potential website click on podcasts and go to episode 14 and you will find a link to Kay’s website there.

Finally the other thing I want to mention is remember that the sponsors of this podcast the Jenrick Recruitment Group are one of the best multi sector recruitment agencies within the UK so I would urge you if you are considering a move please go and check out their website you will find a great range of jobs and also career advice tips there. Again we have got a link to their site in the show notes.

And I am going to leave you today with a lovely little track from Xerxes called ‘Upper hand’. So I will leave you with that one in a minute but before I go preview of the next episode. We have an exclusive interview coming up with former Olympic and world champion rower Greg Searle and we are very excited about that. I won’t tell you much more but the interesting thing is that Greg is mounting a serious come back into the sport with the view of representing GB again at the 2012 London Olympic Games. So tune in very soon so you can listen to that.

Okay anyway I will leave you to it. Thanks again for tuning in to Maximise Potential and please enjoy the music from Xerxes. Bye bye.


Thanks for viewing the transcript for this motivating interview, we hope you enjoyed it and found the content useful. Recently uploaded to the Maximise Potential podcast is another motivating interview with Greg Searle (Max#15), Olympic and World Championship Rower, an inspiring sports star who shares the approach he has taken to Maximise his own Potential allowing him to be successful in life.

About the Author

Hi, I'm Tom Burkinshaw, I co-produce the Maximise Your Potential Podcast and Website and my goal is to help as many people as possible be successful in life, careers and business, by offering free coaching and mentoring through a series of unique interviews from inspiring people who all display exceptional self-belief, mental toughness and desire to achieve. Thank you for taking the time to visit Maximise Your Potential!