Transcript: Becoming a Triple Ironman – Richard Hume (Max#36)

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Kevin: Welcome to Maximise Potential the podcast to educate and motivate through a range of original interviews designed to help you maximise your potential. Brought to you in association with the award winning recruitment group Jenrick.

Welcome back to Episode 35 of the Maximise Potential podcast. Being able to complete an ironman event is said to be one of the most extreme tests of mental and physical endurance on the planet. Competing continuously for over 12 hours; swimming 2 ½ miles, then cycling for 112 miles before completing a 26 mile marathon, will push anyone to their absolute limits.
However, now try and imagine how you would feel if those figures were tripled.
Richard Hume, completed a gruelling 7.2-mile swim, 336-mile bike ride and 78.6-mile run, finishing in just over 52 hours and in the process becoming one of the fastest ever triple ironman finishers for his age group.

Here is Richard to tell you how he became a triple Ironman.

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Richard thank you very much for joining us on the podcast today.

Richard: Thank you for having me.

Kevin: Our pleasure. Now we are very fortunate we are actually going to do two interviews with you because there are two particular events that you have achieved in your relatively short years of doing endurance events. And we are going to start off with one that just blew my mind and that was a triple Ironman event. What possessed you to want to do that?

Richard: The triple Ironman was a series of different events that accumulated in the triple Ironman. When I was 13 I was diagnosed with a spinal problem called kyphosis and scoliosis one of which was a 93o curvature of the spine. So my lower part of my spine and my top part of my spine were at a 90 degree angle to each other. If you imagine a lamppost is at 90o and then see how severe the curvature was.

Kevin: It’s incredible.

Richard: So that then meant that I had to wear a solid plastic back brace from the age of 13 to 17 whilst at school and was told that I wouldn’t play sport for the foreseeable future. I got away with playing cricket and golf whilst wearing the back brace but rugby was a no go. I then officially became ‘normal’ which is a between 20 – 50o curvature in your spine and so a University I started to play a bit more rugby, carried on my cricket and due to the whole Lawrence Armstrong effect I bought a bike with my last student loan check, which in the end was very well worth it, and slowly got cycling.

Then it was a matter of being in the gym back at home.

Kevin: Can I just ask you a question before we go on to that were you not worried to death about doing things like rugby after what you had actually gone through just so that you could have in essence a ‘normal’ life and a safe life I mean?

Richard: Naivety is not a great thing but it does help in certain situations. I actually played, I ended up playing rugby league at University because in rugby union you have got a lot of scrummaging, ruck smalls and all that kind of stuff and that does put a lot of pressure on your back. Rugby league is purely about tackling and running with the ball so actually there is not a huge among of pressure put on your back. Whilst I was wearing my back brace I actually lost quite a lot of weight and then started to strengthen my back up a little bit.

Kevin: Right.

Richard: I was told I needed another year in my back brace but I sort of bargained with my doctors that if I did the hard work in the gym then perhaps I could get away with not wearing it. It did result in a few days when I had to sleep on the floor on a hard surface rather than the bed to make sure my back was nice and flat. Essentially the problem with a back brace is yes you grow taller but your muscles don’t develop so actually you get weaker and weaker and weaker. But if you put the hard work in there it just straightens the whole thing out. And it is by no means completely normal again now by about sort of midday onwards it feels like somebody sort of stabbing me in the back.

Kevin: That’s every day?

Richard: Pretty much every day especially if I have been on my feet the whole time. But you just learn to manage it. You learn to sort of manage the pain and you learn to, it is just another thing, it is just another thing that I do you know I am ginger so I get sunburnt very easily. It is just another thing I have to cope with you know it is just one of those things. See the back brace was the catalyst for everything in terms of I am not a great fan of being told I can’t do something. And if I do get told I can’t do something and it is something that actually interests me then I am going to go off and give it my best shot and that was how the whole process started.

Kevin: It is interesting isn’t it several people that I have spoken to there always seems to be a trigger event and often the trigger event being that they were told ‘No’ in some degree and again you are someone else that is saying straight away you know it was like a rag to a bull if you tell me no then that is going to provide determination.

Richard: Yeah I think everybody has experienced it, they might just not realise it. I was at a school called Cranleigh and we had a very steep slope on our cricket pitch and nobody would want to bowl up the hill because it was just so hard work but I absolutely loved it so obviously the core kind of endurance was obviously always there I just didn’t know that it was there until I started to get just a little bit more interested in cycling events or long distance running. I wasn’t that interested that somebody had broken you know 10 seconds for 100m I was more interested in somebody almost breaking two hours for the marathon.

Kevin: Yeah.

Richard: Even though I had no idea that I wanted to go off and do these things it was just a matter that kind of what interested me. So I think the seed is always there it is just whether you are willing to give it a go and I think for me it is not about how fast you can do things it is about how long you can carry on going for. And then once you get to that stage you can get your head around all the distances of all these events that I enjoy doing it is then just a matter of working to a process. With the back brace for me in terms of the recovery really set in stone the idea that the preparation for everything is key. And fortunately I have just been able to harness that and put it into a direction that I want to go in.

Kevin: Definitely and sorry I dragged you off because you were mid way through saying that Lawrence Armstrong really got you going on the bike and then.

Richard: Yeah it was the Lawrence Armstrong effect that bought me the bike and then I was in the gym at home and a guy who was 60 I think he was 68 and he still did Ironman and he was always going to Cona and Hawaii to do the World Championships there purely because he was the only person in his age group so he was always going to qualify as long as he finished. He said I bet you can’t do an Ironman so off I went to do a marathon because I figured it would be a good, I should get a marathon under my belt before I did an Ironman. And I went off and did the Isle of Wight marathon which is regarded as one of the hardest it is so hilly, got to mile 21 being arrogant and thinking I could do a sub 3 hour marathon because training was going so well. I ended up sitting on a wall in front of somebody’s house couldn’t move at all. So I turn up to my first Ironman having never done a triathlon ever before, having never finished a marathon. I had only really taught myself to swim sort of two years beforehand, I could swim but I would do breast stroke kick with a front crawl arms, not particularly pretty. From that Ironman I did which was August 2005 it has just gone from strength to strength.

Kevin: So let’s just stop here for a second because that has just absolutely blown my mind. So you have gone in for your first Ironman because a 67 or 68 year old gentleman has just challenged you to it in the gym. You haven’t completed a marathon, you’ve cycled a bit and your swimming is let’s say.

Richard: Average.

Kevin: Not desirable yeah in terms of its finesse and everything else.

Richard: I actually rang up the organisers of Ironman UK in March and told them my position and the guy said to me ‘do you know how hard a triathlon is?’ and I said no and he said ‘well that is the best place to be in to do an Ironman.’ If you do an Olympic or a sprint and you know how hard it is towards the end of one of those races you will never do an Ironman. So naivety was fantastic. I am not going to say I didn’t walk a lot of it but I got round in 12 hours 45 minutes which is perfectly reasonable. I think I did a four hour 45 marathon on a relatively hilly course down near Sherbourne. Yeah I mean I just got hooked from the day I even turned up.

Kevin: And what changed between you not being able to complete a marathon the first time and then you managing to complete an Ironman event? What changed?

Richard: I got my ass kicked in the Isle of Wight and I knew straight away that weirdly I kind of enjoyed it and I just knew that if I didn’t take it a bit more seriously I would have to step up basically otherwise I wouldn’t finish the Ironman.

Kevin: That’s interesting actually so you getting beaten in the Isle of Wight was the best thing that could have happened to you.

Richard: Was the best thing that could have happened. And actually doing an Ironman you do do a lot of Olympic triathlons in your training. So I am a massive believer if the race isn’t too long then about three weeks prior to the race I will do the race distance over the course of a weekend. So I knew that in a 48 hour period I could do an Ironman. And that was a fantastic experience.

Kevin: Incredible and so from that moment onwards that was it.

Richard: That was it yeah I sort of, so I then did the London Marathon that year and I then did Ironman France, no sorry I did the London Durathlon in September 2006 and then I went on and signed up for my next Ironman in 2007 which was France. I then did the double Ironman that October and then it was 2008 that I did Ironman Switzerland and then the triple Ironman.

Kevin: And so let’s just talk a little bit about the, I suppose it is the preparation that you go through for this I mean first of all what do you get out of doing this?

Richard: I, where do I start, when I was about 19 or 20 just before I bought my bike I made up a list of what I sore as the seven biggest amateur endurance sports you can have. So number one was a marathon, number two was an Ironman, number three was a triple Ironman, number four was rowing the Atlantic and bear in mind I didn’t really know that other events existed these were just the ones I sort of knew about.

Kevin: Sure yeah.

Richard: Then there was bad water which is 135 miles through Death Valley in America, then there was Ram which is a Race Across America on a bike so you start in San Diego I think it is and you officially finish in Boston somewhere. And then the seventh one is a thing called the Arc to Arc now that is you run from Marble Arch to Dover, swim the channel and then you cycle from Calais to the Arc de Triumph. Those for me are some of the biggest amateur sports you can do. And the second you have a list like that everything else becomes a process.

Having done the Ironman and knowing that naivety was a good thing for that one I knew that I couldn’t jump to a triple I had to do a double beforehand. So that is the initial process to get things going.

Kevin: So it was very much just putting down goals.

Richard: Yeah that’s what it is. I gave myself a target and off I went and did it. And this is before you start thinking about the actual physical logistics of doing it either a preparing to do the race or b actually getting yourself to the race. You know once you get to the double Ironman fact you had to have a support crew there. The triple Ironman you do and then you are having to you know fit in somebody’s or persuade somebody to take a holiday and pay for it to come and support you. It is a hard bargain to try and do and fortunately I have got a few friends who are willing to do that.

Kevin: Well I think this is worth actually brining in at this point because as you said the events that you wrote down on your goal list were amateur events and the important thing to state here is that you work fulltime, you are not a paid athlete, you are not a professional athlete this is something you do out of the sheer love of it.

Richard: Yeah the people who, well I am like everybody you know when Roger Fedora wins Wimbledon I get quite emotional but the really inspirational people for me are the ones who have to work full time and do these very abnormal events, the top, top amateurs for me are the most inspirational people.

Kevin: They are the ones you really look at.

Richard: Yeah and I think the list that I have yes you will have some people who have got sponsorship, who are there to make a living, but it is what goes on further down the field which is the really, you know everybody has got their own story to be there they may have beaten cancer you know they may have lost a limb at war. Whatever it is, it is those people that are kind of like really going against the norm.

Kevin: I think the funny thing is you wouldn’t probably class yourself as the person that others are probably looking up to and getting inspired by.

Richard: Oh not at all, not at all. I get on with my job and you know my gym bag is packed every single night you know in the hope that I get some time the following day to go. I do have a process in my head of where I want to be and you know I am training today I won’t train tomorrow because I am doing a 40 mile run on Sunday. So I do have this process. It is not ideal running on Sunday but it is my girlfriend’s day off tomorrow so I am not going to train on that day. The problem with running on Sunday is that I will probably finish about seven o’clock in the evening I have got to go on the 5:58 train Monday morning to get back to work; I am not going to be able to move. But work for me comes first but I do bend my work a little bit in order to do my hobby because you have to.

Kevin: How do you keep yourself on track? How do you keep yourself motivated when as you say work is the most important thing?

Richard: It is very easy in some respects. Once you have set yourself a target it has never been a problem. Motivation is just not something that really affects me. I obviously have days when you know it is raining outside I am like not going to happen today. And then I have other days when it was really snowing back in February I went for a run in the snow knowing too well that if I run in the snow then the next time I am not feeling too motivated to run in the rain I can turn round and go ‘oh come on you’ve done it in the snow you can do it in the rain’. So when I want to do it I go and do it, when I don’t I am like everybody else I will go and get a pizza and sit at home in front of the telly but I think you have to have that down time.

Kevin: I was going to ask do you think that is the art to who much you have been able to enjoy it particularly with the endurance aspect of what you do?

Richard: Yeah I think that is probably right. I also have this silly attitude that people always ask me who fit is being fit. Now for some people it is if they can walk up the escalator at the underground station others it is about you know if their child wants to go and kick a football for an hour are they fit enough to go and do that. I want to be able to walk down the high street and somebody come up to me and say ‘right you are running a marathon in an hour’s time’ and I can wholeheartedly turn round and go ‘alright that is fine’. That is where I deem as being at a reasonable level of fitness. Obviously once I then start focussing on a specific event from about three or four months out you are then very specialised you can’t just do everything. For the triple Ironman for instance I was actually quite strong when I started doing the training. By the time I had finished doing the training and you know a week before the actual race I couldn’t do more than two or three press-ups but I had no need to have that upper body strength because it was all going through my legs. Having said that one of the reasons hopefully it will continue that I don’t get injured so much is because I am doing a little bit of everything. If I want to do an endurance session but I am interested in how strong I am I might do three hours on the rowing machine because not only does that work your strength it also is a great cardio workout. So I sort of twin it a little bit. But essentially there is just not a whole lot going on upstairs and I can just switch off.

Kevin: Well let’s talk about that.

Richard: Some days I will start running and like everybody else five minutes later I will have a stitch and throw a bit of a hissy fit and just decide enough is enough and other days I can just go on forever.

Kevin: Do you think the answer is just listening to your body in your case anyway?

Richard: Yes I think it is. If you train and train and train and don’t actually rest you are running a slight gauntlet especially if you haven’t got a medical team behind you and all that kind of thing. And that’s what comes back to the whole amateur professional thing. Professionals and if anybody is a professional listening to this I don’t want to offend them but as far as I can work out they get out of bed and train, have breakfast, train again, have lunch, rest, train, sleep and then do it all over again. Don’t get me wrong it is a very hard lifestyle but they do generally have physios at their disposals, nutritionists you know all that kind of thing. For an amateur they are trying to fit it all around their day job so they do have their pros and cons. Motivation has never been a problem, preparation for me is key to all these events so I just try and structure my training to a way that I know that I can cope with. You know if I am going on holiday and I know I can’t cycle and I know I can’t swim you can always run. So I may not run for two weeks leading up to that holiday knowing that week is going to be purely going out for an hour’s run a day just to keep things ticking over so when I come home I don’t feel like I have lost a whole week.

I also in my training schedule whatever I am training for I always do six weeks on and one week off. So I always have one week where I can just do nothing and that is another way of me breaking it up into small little targets. You know in six weeks time I want to be able to ride 100 miles and then I get a week off. That’s just the way that I do it.

Kevin: You’ve already said about the importance of writing down your list of goals. Do you also do the same when you are actually training?

Richard: I don’t have so many goals but I have targets, it’s slightly different.

Kevin: Okay.

Richard: For me goals are kind of like achievements whereas targets are kind of a way to achieve your achievements.

Kevin: Interesting.

Richard: I knew doing the triple Ironman that I couldn’t do the cycle ride unless I got to 180 miles in my training. 180 miles is my target finishing the bike leg of the triple Ironman was my goal. That’s how I kind of look at it. You know when you are on your bike for six/seven hours a day you have a lot of time to think about you know the following week what training are you going to do, how you are feeling. You know some days you will go out and blitz a two/three hour bike ride other days half an hour into the wind will be a nightmare. You probably know that if you have done that half hour into the wind you need a day off the following day just to freshen your mind up. You know targets and goals are slightly different in my mind. The thing about all this stuff is that everybody is going to have a slightly different variation and that’s why people get quite cagy about what they are training for or what their training schedule is. Nutrition is very important but if you are working full time having to eat the calories then you have just got to stuff it however you want to. You know if I can get 1000 calories from an Easter egg or 1000 calories from a massive bowl of pasta which takes 20 minutes to prepare I will probably go for the Easter egg. Everything has to be considered into what is working for you. Everybody thinks I am going to be very healthy and that kind of thing and I generally am but I know I don’t eat enough fruit and veg and I also drink quite a lot of diet coke. You know those are two what you might think are quite fundamental things to either have or not have in your diet but I am an amateur. I go to a petrol station I look at the sweets and think I am going to have a few of those. Fortunately I can get away with the calories but yeah the sugars aren’t great.

Kevin: You said when we were preparing for the interview; you said what sort of calories you were taking in when you were actually full blown into that triple Ironman.

Richard: Yeah the triple Ironman was insane I was working about 35 – 40 hours a week, the race was in October and my biggest training months were July and august but I was training about 30 hours a week for that eight week period but I was also having to eat about 7000 calories a day and that was quite hard. That was really hard just to get it in you. Things like chocolate milkshakes, ice cream doesn’t sound great but chocolate bars. Basically when you do a triple Ironman if you enjoy your food it’s the best thing to do in the world because you just get to eat yourself silly every single day. It is like Christmas Day every day. And yeah there are some very calorie rich foods that you can have. You want to try and stay away from as much fat as possible. Sugars are not ideal but at the same time if you are burning the sugars then they are not too bad it is if they then become fats then it gets harder. But at the same time you do need some kind of reserves in your body. You know your body has a certain amount of calories in store it won’t allow you to get below a certain level because they reserve the brain but your body does need fuel the whole time. You never, ever go on your bike ride without taking ten pounds in your back pocket because you never know when you are going to pass that petrol station and you just need a flapjack, you just need a sandwich, you just need an orange juice whatever it is. And those are things that you just pick up as you go along and you talk to a lot of people, you find out what works for them and you just take bits and bobs of it and then you come up with your own strategy.

Kevin: Yeah. And let’s actually just talk about the event now itself. So I thought, so I guess I naively thought that when we were going to sit down for this you were going to say that you do very intensive mental exercises to prepare your mind for competitions and blah, blah, blah but it actually sounds that you just sort of, well as you said earlier, you switch off.

Richard: Yeah the hard thing about the visualisation which say Johnny Wilkinson uses a lot is all about seeing what is going to happen before it actually happens. It is very difficult to do that when you are doing an event for the first time and you are going to a location for a first time you can’t visualise the bike ride because you don’t know what the bike ride has in store. So the visualisation of things doesn’t really happen that much for me. I do think about what I am doing and I do imagine what it will be like but I can’t actually visualise exactly what it is going to be like. I then have a plan and I actually break the races down. So the triple Ironman was a 7.2 mile swim which was 18 laps of a lake so I broke that down into three lots of six. I knew that if I could do that then I could put it in more manageable chunks that I could relate to. The plan was to then have a two minutes drink break between each one and that worked very well. I then, I think I came out the water in about three and a half hours which was second out of a field of about 18 – 19. Then I jumped on the bike and the bike was a five mile loop that you just kept going round and around. Now that might sound really boring for 336 miles but again it is a kind of three laps to go then I have some food, two laps to go then I get a sleep whatever, however you are going to break it down. For me that works very, very well.

Kevin: Interesting and each time breaking it down into measurable chunks.

Richard: Just breaking it down so I never looked at the bike as a 336 mile bike ride. I just took that straight out of my mind and I think I broke it down into three hours or 50 miles whichever came first. What I hadn’t anticipated was how hilly it was going to be. It was quite a hilly five mile course which meant that I never did 50 miles in three hours I was always about 48 or 47 miles. So every three hours I would stop and have some food, sit down, maybe get a slight massage on my legs and it was really important to have a game plan and stick to it from the beginning. There is no point, and this is across the board in any sport, to go as far as you can and then start to slow down because eventually you will come to a standstill. You have got to start slow and just keep on going at that race and you will increase your distance tenfold over quite happily.

So I had this sort of plan got to about midnight on the first night because we started at seven in the morning and it was over in Washington and I hadn’t given myself enough time for the time difference because I went with the attitude that if I didn’t get over the jetlag when it was three in the morning their time it was going to be as far as I was concerned eight in the morning my time and I would be ready to go. Whereas when it was light there I would imagine it was dark at home at three o’clock in the morning at home. So I figured that the jetlag might actually play to my advantage it didn’t. So I really struggled about midnight I started to find myself falling asleep whilst peddling. I took a 20 minute catnap round the start/finish area because I bought myself a tent and had a tent there. I had two of those with 20 minutes cycling in between and that cycling in between I kept falling asleep. After second catnap of 20 minutes I started peddling again and I think I managed half an hour – 40 minutes and just turned around to my crew and said I have got to sleep for an hour I was just dying, absolutely dying and I knew that if I tried to struggle through it would come back and kick me in the backside during the run.

So I took a sleep for an hour and I got back on the bike I was actually not too bad I just sort of stuck to my guns every three hours or 50 miles I would stop have some food, made sure that certainly through the night and the early part of the morning I had some hot food because it was getting quite cold at night time and early morning. And I came off the bike in 27 hours and was back down at 13th or 14th position. I was devastated I had done all the hard work in the swim. I thought the bike I was quite strong at and I messed up completely I was way down the field and I was upset. The leader at the time was a guy called Tom he had met me during the double Ironman the year before and he was running quite hard and I said to Tom why are you running you have got hours ahead of everybody, he was about three hours ahead. And he said to me I know you are coming. And I was like what do you mean by that and he said I know how fast you can run and I am worried that you are going to catch me. That for me was worth a million dollars because no one had ever taken any notice of what I was trying to do. I am just a regular person you know I run a four hour marathon it is nothing fast but to have the leader of an event like that be worried that I might catch him was a massive privilege. I was like ‘alright something is a bit wrong in your head but come on let’s keep going’ and I stuck to my guns. It was a two mile loop the run and there was quite a steep 400 meter hill to begin with. So I decided to walk the hill every single lap on that walk I would take in all my calories, all my water and then I would run the rest. And I did that for the first 50 odd miles having had a few people beginning to drop out because you know the sheer fatigue and not being able to finish. I then had a slightly dodgy period when I got a horrific bleeding nose about two o’clock in the second night which is a sign in my mind that your blood is beginning to thin and your organs are beginning to say you know what I’ve kind of had enough here. And I knew the doctor was around and I knew that if he saw me the chances are he was going to pull me out. Well after 44 hours of going I wasn’t going to stop so I actually put a couple of bits of tissue up my nose ran into my little tent and told my crew to wake me up in half an hour. Got up half an hour later which felt like just a second, I remember going in there and then all of a sudden Julian was pulling my legs saying right time to get up and I was like ‘l’ve only just got in here’ and he was like no you have been asleep for half an hour. Took the tissue out my nose, fortunately it had stopped bleeding that was all I needed that half an hour, started running again and crossed the finish line in fourth position over all with a think, I think it was a 19 or 20 hour run split which was actually one of the fastest in the world that year for the triple Ironman event. And when I did come home everybody said you are just walking differently you have just got your head held so much higher because I never really achieved anything that I felt was that much different to what the normal person does. I know that sounds silly but that is just how it was.

The race was in Washington and you know you run down the final straights and the little kids would run up to you with a Union Jack flag and then the Americans would get the national anthem playing whilst you were going down so you know I was the first Brit home and God Save the Queen was on and I was holding my flag and stuff and it just made you feel like a million dollars and even when I go to somewhere like Twickenham now or any kind of sporting event and the National Anthem comes on I always get a little goose bumps at the back of my neck from doing the triple Ironman. It was by far the hardest thing I have ever done and hopefully it won’t be the hardest thing that I will ever have done by the end but yeah that was a real eye opener. And to be 25/26 you know certainly one of the top ten youngest people to ever have finished it. Because endurance as well which probably should have said earlier is not about a 12 week training camp it is an accumulation over the years. So the peak for triple Ironman, this is what’s kind of scary for me, is that it is probably about 42 – 48 something like that and to think that I am 28 now if I was to come back in ten years time just how much faster could I go. Could I actually start becoming the fastest person ever. It is a very strange concept to get your head around but then maybe when I am 40 I will be like had enough I have done what I wanted to do and that was it so.

Kevin: Do you think that’s somehow deep inside you is that driving you right now the thought that you could be the best?

Richard: It’s the excuse I use why people say to me why you are training on a Saturday night. I don’t know I would like to think that I would never do the same event twice just because there are so many amazing things out there. Ideally I would like to do something that nobody has ever done before by the end. If I do that I would like to think that I would just hang my boots up.

Kevin: Well the interesting thing is that we are about to come on to something else that is very interesting that you have done so Richard what I would like to do that was a lovely synopsis of your triple Ironman event and the events leading up to that so let’s take a break for a minute and then we will come back and do part two of this interview.

Richard: Sounds good.

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Kevin: Richard thank you very much for joining us on the Podcast and sharing your incredible story. Yet again we have found an individual who consider themselves very normal yet a person who has consistently applied themselves to accomplish a very extraordinary feat. Time and time again Richard referred to the importance of creating a series of realistic targets in his training and in the events that would take him to his end goal. And lets also not forget how Richard overcame a great personal challenge in the process in this case his back problem explaining how whenever he was told ‘no you can’t’ he channelled those negative messages into positive motivation.

I will keep this nice and short as I am sure you are all very keen to listen to part two of Richard’s interview which will be Episode 36 of the Podcast. Thanks again to everyone at Jenrick Recruitment for their amazing support and to Elliot Cole for introducing us to Richard. I will leave you with a great track from Xerxes to finish with today and it’s called ‘BA1’.

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About the Author

Hi, I'm Tom Burkinshaw, I co-produce the Maximise Your Potential Podcast and Website and my goal is to help as many people as possible be successful in life, careers and business, by offering free coaching and mentoring through a series of unique interviews from inspiring people who all display exceptional self-belief, mental toughness and desire to achieve. Thank you for taking the time to visit Maximise Your Potential!