powerful communication Archive

  • Grab attention by adding just one little word and notice how people sit up and listen

    Grab attention by adding just one little word and notice how people sit up and listen

    Small, simple things make a big difference. We all know it and it’s often these small, subtle distinctions we add – garnishes if you will – that change the course and outcome of our conversations and connections. This is going to be so obvious to you – it probably is already from the title above […]

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  • Influencing Actions: The Difference a Good Name Makes

    Influencing Actions: The Difference a Good Name Makes

    It’s often the difference between success and failure, or ‘yes please’ and ‘no thanks’ – naming a product, naming a project, naming a team, naming whatever. Giving something a name which is compelling, inviting, something that people either want, want to aim for or find interesting. Advertisers and marketing specialists are constantly looking for, and […]

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  • Two Small Words Change Everything

    Two Small Words Change Everything

    It’s such a small thing to say ‘thank you’. It costs you absolutely nothing and yet it makes a huge difference to how you are understood and remembered by people. It’s often the difference that makes the difference as to whether people do what you want, it certainly affects the way they do what you […]

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  • Who’s Glasses are you Wearing? And do they Suit You?

    Who’s Glasses are you Wearing? And do they Suit You?

    “Oh, it’s so obvious, what you want to do is, blah blah.” “Well, what you should do is xyz.” We’ve all done it, said it and been told it, haven’t we? “What you need to do is” or “What you should do is” etc. Well, in fact, what we should do most of the time […]

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