Max#34: The New Rules of Selling – Gavin Ingham

Welcome back to episode 34 of the Maximise Potential Podcast.

No matter if you are responsible for a business or focusing on developing your career, the current environment is arguably the most competitive, uncertain and challenging that anyone has ever known.

As a result we felt it was essential to invite an expert onto the podcast who can enable us to understand how we can operate and succeed within such restrictive parameters.

Gavin Ingham is widely regarded as one the UK’s leading sales trainers, adding value to individuals and companies from all industries and sectors.

In today’s interview on Maximise Potential Gavin discusses a topic, which is critical, if we are to survive in today’s envrionment – sales.

This interview will be incredibly helpful for everyone to understand what sales really is, and how you apply simple techniques to add subtantial value, to your products, your services or even to you as an inidividual.

Here is Gavin to help us all understand and embrace the new rules of selling.

Additional notes and resources (just click on the links for more information):

For more information on Kay White’s free training call:


Interview Transcription:

About the Author

Hi, I'm Jenna Affleck, co-producer of the Maximise Potential Podcast. I'm really excited about being part of Maximise Potential. It's great being able to help other people be successful in life and it's also helping me maximise my own potential. The inspiring people we interview gives me the motivation to aim higher whether it be in my personal life or career and hope it does the same for you too. So keep smiling and enjoy the podcast!