Max#29: Neil McCarthy – Online Marketing Expert

Knowing how to maximise the return on your website and online brand is one of the most complex issues faced by managers in this increasingly complex part of the marketing mix.

Neil McCarthy, Sales Director at Shopzilla, the largest shopping comparison website in the World, is widely regarded as one of the leading voices within the field of Online Marketing having devoted the last decade or so to developing highly effective strategies for Search Engine Optimisation, Affiliate Marketing, Pay per Click Advertising and much more.

Within this interview, Neil shares his vast experience to proivde us all with a clear framework we can all apply to maximise the potential of our own websites and online marketing.

Additional notes and resources:

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About the Author

Hi, I'm Tom Burkinshaw, I co-produce the Maximise Your Potential Podcast and Website and my goal is to help as many people as possible be successful in life, careers and business, by offering free coaching and mentoring through a series of unique interviews from inspiring people who all display exceptional self-belief, mental toughness and desire to achieve. Thank you for taking the time to visit Maximise Your Potential!