Max#51: ‘Good and Bad Brain Juice’ by Vicky Ross (part 1 of 2)

I wonder how many times you’ve asked yourself why you always get nervous before certain meetings and when you’re asked to deliver a presentation, or why you shy away from networking events or even opening particular emails.

In summary, why some situations fill you with nervous, tense feelings yet why other situations lift your mood, relax you and bring a smile to your face.

According to John La Valle, President of the Society of NLP, these feelings are all simply caused by chemical changes in our body, something he refers to as ‘Good and Bad Brain Juice.’

To understand this in more detail we’ve invited Vicky Ross, one of the most experienced NLP Trainers in the UK, to join us on the Podcast.

Vicky has kindly offered to record a two part series where she helps us to firstly understand how we create our ‘Brain Juice’ and then, in part 2, to help us understand how we can change our Brain Juice if it’s not benefiting us in a particular situation…

Key messages from Vicky:

  • we have around 100,000 thoughts per day
  • but only the smallest fraction of these become conscious thoughts that we act on
  • once a thought becomes conscious, chemicals are released into our body
  • the chemicals provide us with feelings that either feel positive or negative
  • John La Valle refers to this as good brain juice or bad brain juice

Listen to the interview (Part 1):

Listen to PART 2 of the Vicky Ross interview series:

Read Vicky’s Article on the Jenrick Blog:

European Podcast Awards:

Rate the Maximise Potential Podcast on i-Tunes:

Interview Transcription:


About the Author

Hi, I'm Tom Burkinshaw, I co-produce the Maximise Your Potential Podcast and Website and my goal is to help as many people as possible be successful in life, careers and business, by offering free coaching and mentoring through a series of unique interviews from inspiring people who all display exceptional self-belief, mental toughness and desire to achieve. Thank you for taking the time to visit Maximise Your Potential!