Archive for May, 2011

  • Influencing Actions: The Difference a Good Name Makes

    Influencing Actions: The Difference a Good Name Makes

    It’s often the difference between success and failure, or ‘yes please’ and ‘no thanks’ – naming a product, naming a project, naming a team, naming whatever. Giving something a name which is compelling, inviting, something that people either want, want to aim for or find interesting. Advertisers and marketing specialists are constantly looking for, and […]

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  • Matthew Syed WINS at the Best British Sports Books 2011

    Matthew Syed WINS at the Best British Sports Books 2011

    We are very pleased to announce that Matthew Syed, author of BOUNCE, who was our guest on episode 26 of the Maximise Potential Podcast, has just WON the Best New Writer category within the British Sports Book Awards 2011. CONGRATULATIONS MATTHEW! The British Sports Book Awards are a highlight of the sports publishing year honouring […]

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  • Two Small Words Change Everything

    Two Small Words Change Everything

    It’s such a small thing to say ‘thank you’. It costs you absolutely nothing and yet it makes a huge difference to how you are understood and remembered by people. It’s often the difference that makes the difference as to whether people do what you want, it certainly affects the way they do what you […]

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  • Transcript: Dean Macey, International Decathlete (Max#28)

    Transcript: Dean Macey, International Decathlete (Max#28)

    Music Kevin: Welcome to Maximise Potential the podcast to educate and motivate through a range of original interviews designed to help you maximise your potential. Brought to you in association with the award winning recruitment group Jenrick. Welcome to episode 28 of Maximise your Potential. Traditionally the title of World’s Greatest Athlete has been given […]

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  • Matthew Syed’s Book BOUNCE is really creating a stir!

    Matthew Syed’s Book BOUNCE is really creating a stir!

    We had the pleasure of interviewing Matthew Syed, author of the insightful book, BOUNCE, a short time ago for the Maximise Potential Podcast. I have to say that I had no idea at the time that his book would go on to create such a stir. I’ve heard and seen Matthew appearing more and more […]

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  • How Compelling and Engaging Are You to Other People? Or do you just listen to WII FM?

    How Compelling and Engaging Are You to Other People? Or do you just listen to WII FM?

    We’ve all been there, haven’t we? Either listening to or reading about someone telling you all the things they want, need, think, do. ‘Well, I went here and I said that and then I did this and then I said that. Well, I mean, who do they think I am? I said ‘well, I want […]

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  • David Goggins – the world’s ultimate endurance athlete?

    David Goggins – the world’s ultimate endurance athlete?

    David Goggins is one of the best endurance athletes on the globe. He is a man committed to pushing himself and challenging his boundaries at every opportunity. Yet, whilst he achieves countless personal goals, he is also raising essential funds for the education of children. Learn more about David Goggins, Navy SEAL and ultra-marathon runner, […]

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  • Max#28: Dean Macey – International Decathlete

    Max#28: Dean Macey – International Decathlete

    Traditionally, the title of the “World’s Greatest Athlete” has been given to the man who wins the decathlon. Dean Macey, or the Dean Machine, as he was so frequently referred to, is one of the unique individuals to have achieved this accolade, doing so at the 2006 Commonwealth Games. Dean would undoubtedly have finished his […]

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